Companies spend considerable time and money developing a branding strategy, from vision and logos to business cards and websites. But, what companies may forget is the branding strategy is more than the logos or websites. It’s everything you do and how you portray yourself. This ranges from how you position your message to clients to your reception area. Everything that you do speaks for your company.
No matter what industry you are in, first impressions matter and they tell a lot about your business. The adage, “first impressions are lasting impressions” is particularly important in today’s competitive bottom-line driven business world so make your first impressions positive and memorable.
Your office design reflects the vision and personality of your company; it instantly communicates your company’s culture. It will set the tone for what visitors can expect from your company. So, be strategic in designing your reception or greeting area, make your first impressions count. Some great things to think about are:
By having comfortable furniture in your reception area, you create a welcoming environment and put your clients, guests and future employees at ease.
Accessibility to Technology
Technology is an essential part of our life now, especially in the business world. Providing a USB charger or a wireless charging station allows clients or guests, who are constantly on the go, to “charge up” while they wait.
Pick a color palette that will create a welcoming reception area. You don’t necessarily need to stick to your company colors, though an accent wall with these colors would work. Whatever you decide, the Villa collection offers plenty of customization options to fit your reception area.
Audio & Visual Elements
While the first thing that people may think about when hearing the terms “audio and visual,” in the business sector, teleconferencing comes to mind. But these audio and visual elements can be used in the reception area as well! Offer your visitors local news on a television screen, or showcase your products.
Another important part of the reception area is your company logo! Display it proudly, make sure your guests remember your business and how welcome they felt.
Remember, “first impressions are lasting impressions” with a couple of comforting amenities, you can create a memorable experience for your guests.