Relocating the office that you have made your business home for years can be stressful, time-consuming and chaotic. One of the most important tasks overlooked is making sure your clients know when you have finally relocated. Your clients are the livelihood of the business and are probably the reason you are moving. They are the most important people to keep in the loop during this process. We all pride ourselves on our excellent communication skills and now is the time to demonstrate that to your clients. A good start is to outline a strategy on how you will inform your clients early in the process of your relocation and by what means.
Here are a couple of ideas on how to alert your customers and clients about your upcoming relocation:
Use Different Forms of Media
Write an announcement with all the relevant relocation information and include a comment on the possible delayed response time during this period due to setting up computers, phones and other devices at the new location.
This is an easy way to remind clients of your new address, especially if they will be working with you consistently throughout the process. Be sure to include the flyer with any future proposals, invoices, thank you cards or any leave-behinds that you will give to your client.
Send Direct-Mail Postcards
If your business attracts a lot of foot traffic, a direct-mail postcard campaign may be a good option for the people in the surrounding neighborhood. While this option is great for smaller local businesses, this may not be the most efficient way to alert your clients if you’re a bigger business.
Include a Notification in Your Email
This is a relatively simple way to address your new move to clients. If you regularly communicate with them via e-mail, it’s a quick and simple way to address the relocation. When concluding your discussion, simply mention that your office is relocating and that the new address is in your e-mail signature.
Update Your Online Presence
This is the easiest and most inexpensive way to update your network about your upcoming relocation. Updating all your online media with your new address is a simple update, and can be effective on all outlets. You can implement a banner with an announcement of your new address on your website, or simply adjust your “contact” page to reflect the new changes. This goes for your website and all social media sites as well.
Remember to Update Local and Online Directories
Online directories play a huge part for local search engine optimization. Be sure to update your business address on search engines and directories like Google Maps, Bing, Yahoo and Yelp as these are some of the most common tools that people use to search for a business address.
Write a Blog Post
This is a great way to notify clients and your business community about your relocation because you’ll be able to be candid about your relocation process and about the future opportunities your business will have at the new location.
Follow Your Move on Social Media
Technology plays an instrumental role in a company’s marketing strategy and keeping them in front of clients and the business community. Make sure you update your business address on your social media. Mostly, use your social media tools to keep them updated on the relocation’s progress. Create clever and informative updates with status reports and pictures.
Hold a Grand Opening Celebration
Invite your clients and share a celebration with them. Not only will they be aware of the new address, but it’s a great way to celebrate a successful relocation with your business. Share pictures on social media and update others who couldn’t make it through an e-mail newsletter.
You have worked long and hard to acquire and retain your clients and you don’t want them to work hard keeping track of you. Make it easy for them to update their records and visit your new space.
We hope these tips and suggestions will help you to inform you clients early in the relocation process. Call CPM to show you how we can help you plan your office relocation. With CPM at the helm, your relocation project will be clear skies and smooth sailing. That’s our business.